October 20 , 2017

54 Best Social Media Statistics

social media statistics

In 2017 social media is just about the crucial section of digital communications techniques. Social media provides measurable leads to sales, leads, and branding. Additionally, it enables to achieve a lot of people at a low priced. The field of social media networks is powerful as well as in constant change. So check out the social media statistics behind it.

Social media utilize isn't quite universal-but it's receiving close. 70% of the U.S. populace presently has a minumum of one social networking profile; over fifty percent use 2 or more social networks. The quantity of worldwide social media users is projected to develop from 2.1 billion this past year to 2.5 billion through 2018.

Social Media Statistics

  • Online adults aged 18-34 are most likely follow a brand via social networking (95%). (MarketingSherpa)
  • 52% of online adults now use two or more social media sites. (Pew Research)
  • 70% of the U.S. population has at least one social networking profile. (Statistica)
  • Of the 7.2 billion people on earth, 3 billion have Internet access; 2.1 billion are active on social media; and 1.7 billion use social networks from a mobile device. (Link Humans)
  • The number of worldwide social media users is expected to reach 2.5 billion by 2018. (Statistica)
  • The average social media user maintains five accounts. (Link Humans)
  • Mothers with children under the age of five are the most active on social media. (Link Humans)
  • 90% of young adults (ages 18 to 29) use social media. 35% of those over age 65 do. (Pew Research Center)
  • Every minute, Reddit users cast more than 18,000 votes; Vine users play more than one million videos; and and Snapchat users share nearly 285,000 snaps. (DR4WARD)
  • The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%). (Mary Meeker’s Internet Trends)
  • But Snapchat isn’t the best place for marketers (at least not yet). “Philosophically, it is important that Snapchat is a platform built for people and not for brands,” Snapchat’s CEO, Evan Spiegel, has stated. (V3B Blog)
  • 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Ambassador)
  • 2.56 billion global mobile social media users, equaling 34% penetration; globally with 1 million new active mobile social users added every day (We Are Social)
  • 96% of the people that discuss brands online do not follow those brands’ owned profiles. (Brandwatch)
  • Visual content is more than 40 times more likely to get shared on social media than other types of content. (HubSpot)
  • Asked how effectively they believe social media is linked to their firm’s marketing strategy, 59.5% of CMOs were neutral or negative, while just 40.5% believed it is linked very or somewhat effectively. 45% said they haven’t been able to show social media’s impact on their companies’ performance at all. A mere 13.2% believe they have proved the impact quantitatively. (MediaPost)
  • consumers say that social media plays almost as big a role in purchasing decisions as does television. (Ad Age)
  • 60% of marketers identify “measuring ROI” as one of their top three social media marketing challenges. These are followed by closely related challenges “tying social activities to business outcomes” (50%) and “devloping our social media strategy” (48%). (Simply Measured)
  • Website traffic and “vanity metrics” (friends, followers, “likes”) are the most common metrics marketers use to measure the business impact of social media. Just 14% tie social media to sales levels. (The CMO Survey)
  • “Engagement” (such as likes, shares, etc.) is considered the most important metric for evaluating social media marketing success, with 80% of marketers identifying it as one of the top three metrics. Audience size (61%) and website traffic (56%) round out the top three. (Simply Measured)
  • Businesses of all sizes use engagement and audience size as key social media success metrics. But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly. (Simply Measured)
  • The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) themselves, at 65%. These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., Google Analytics) at 59%. Just 22% of businesses use dedicated social media measurement platforms. (Simply Measured)
  • The share of marketing budgets spent on social media is expected to more than double over the next five years, from 11% today to 24% by 2020. (The CMO Survey)
  • Another survey predicted the share of overall digital marketing budgets devoted to social media marketing will increase from 9.9% today to 22.5% within five years. (Dazeinfo)
  • Social media advertising revenue will reach $9.8 billion in 2016. (Link Humans)
  • 22% of social media marketing activities are performed by outside agencies. (The CMO Survey)
  • Developing a social media strategy is a more common challenge among small businesses (55%) than enterprises (34%), while securing enough internal resources is a more common problem in larger companies (47%) than in SMBs (33%). (Simply Measured)
  • 33% of millennials identify social media as one of their preferred channels for communicating with businesses. Less then 5% of those 55 and older agree. (MarketingSherpa)
  • 74% of salespeople who beat their 2014 quota by 10% or more say they have an excellent understanding about the use of social media for prospecting, nurturing relationships and closing deals. They were over 6x as likely to exceed their quota than sales peers with rudimentary or no social media skills. (Forbes)
  • 64% of sales professionals reported closing at least one deal in 2014 as a direct result of using social media. (Forbes)
  • More than half (52%) of marketers say Facebook is “the most important social network they use to grow and market their business.” LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. (V3B Blog)
  • 96% of small business owners/marketers use social media marketing, and 92% of those agree or strongly agree with the phrase, “Social media marketing is important for my business.” (Social Media Examiner)
  • The top three goals for SMB social media marketing programs are brand awareness (74%), website traffic (53%), and lead generaiton (41%). (Simply Measured)
  • 61% of startups use social media for marketing. (TNW News)
  • 43% of digital marketers say social media is one of their most effective tactics, but 49% call it one of the most difficult. (TNW News)
  • Social media is viewed as the second-most effective digital marketing tactic for customer retention purposes, behind only email. (TNW News)
  • The three characteristics of brand social media posting most important to consumers, in order, are 1) the brand shares new content; 2) the content is relevant to the brand; and 3) the brand engages with its followers. (SocialTimes)
  • 57% of consumers say they’d be somewhat or very influenced to think more highly of a business after seeing positive comments or praise online, and 16% say they only share positive reviews on social media. (Direct Marketing)
  • And yet–34% of small businesses have no social media presence at all, and 36% of those who do never respond to customer comments online. (Direct Marketing)
  • For 2016, Instagram is the top social channel marketers plan to invest more advertising in (72%), followed by Facebook (61%), Pinterest (41%), Snapchat (36%) and Amazon (34%). (MediaPost)
  • Tumblr has 230 million active monthly users worldwide, and is adding 120,000 new users each day. (Infini Datum)
  • And yet–Tumblr remains one of the least exploited social networks by marketers and also advertisers, of which there are currently only 150(!) as of December 2015. (Our Social Times)
  • The top two uses of Twitter and Facebook by journalists are marketing and promotion of their stories and relationship building. 78% use Twitter for marketing; 74% use Facebook. 62% use Twitter to build relationships. (MediaPost)

YouTube statistics

  • There are 1.5 billion logged-in Youtube monthly active users.( Youtube official blog)
  • In 2015 YouTube posted the figure of 40 billion all-time views for branded content.( ReelSEO)
  • More than half of YouTube views come from mobile devices and the average mobile viewing session lasts more than 40 minutes. (YouTube)

Facebook statistics

  • In 2015 Facebook influenced 52 per cent of consumers’ online and offline purchases, up from 36 per cent in 2014. (The Drum)
  • There are now more than 50 million small businesses using Facebook Pages to connect with their customers (Facebook).
  • There were over 4.4 million videos uploaded directly to Facebook in February 2016, generating over 199 billion views. (ReelSEO)
  • Only 20% of Facebook posts generate an emotional response while no ads did. (AdEspresso)
  • The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays.  (HubSpot)

Twitter statistics

  • Link clicks account for 92% of all user interaction with tweets. (HubSpot)
  • 78% of people who complain to a brand via Twitter expect a response within an hour. (Lithium)
  • There is a total of 1.3 billion accounts, but only 328 million are active. (Business Insider)

This statistics are collected from Tom Pick's 47 Superb Social Media Marketing Stats and Facts and Liis Hainla's 21 Social Media Marketing Statistics You Need to Know in 2017



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