Google declared back in August 2016 that it'll start to decrease the value of Web Pages in mobile search along with intrusive interstitial by January 10, 2017. Moving forward, Google suggests using interstitials on mobile pages that just find a “reasonable” level of screen space.
Google gave web owners sufficient time to get ready for that update, however, in case you haven't yet done this, We have put together 10 pieces of expert consultancy which will make sure your web pages aren't impacted by this penalty.
Listed here are 10 Expert Advice to avoid Google’s Mobile Interstitials Penalty
1) Advice through Non Other Than Google
Google defines the actual penalty, such as
“To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”
What to Do - Content around the pages you've indexed in mobile search should be easily available whenever a user clicks through which the page coming from Google.
2) Ad Publishers Have to Change and Look Into Brand New Strategies
According to Marcus Andrews, the Senior Product Marketing Manager of HubSpot
“If they haven’t done so already, marketers solve for mobile SEO first. The pain that comes with changing a revenue model is inevitable, but shorter-term - and businesses that rely on advertiser dollars, should figure out ways to make money that don’t totally disrupt the mobile user experience.”
What to Do - Getting rid of revenue-generating interstitials may hurt initially, but losing organic search visitors could hurt much more. As a result, website owners must change and search for non-intrusive approaches to produce revenue.
3) Intrusive Interstitials Unacceptable on Mobile, But Desktop computer continues to be OK
Based on Icegram
“Use display targeting rules in your popup / interstitial program, and show them only on desktop / larger screens. Don’t use popups and interstitials on mobile. Instead, use smaller messages like banners, in lines or slide ins.”
What to Do - You don’t need to eliminate intrusive pop-up ads and interstitials entirely, you simply need to eliminate them on mobile pages. They are able to still be shown on desktop browsers with out incurring any type of penalty.
4) Page-to-Page Interstitials Won't be Penalized
Google’s John Mueller again discussed his advice whenever asked when the penalty only applies to web pages that users find from Google’s search engine results.
What to Do - Google is not seeking to penalize all pages along with interstitials, just the ones which searchers can find from search engine results. It’s still OK to show an interstitial whenever a user navigates in one of your pages to a different.
5) Tell the truth With Yourself: Do You Pop-Ups Serve an objective?
Based on Ben Silverman from Brafton Marketing
“The easiest way to avoid the mobile interstitial and pop-up penalty is to think like Google, whose main objective is to make the internet more accessible, browsable, intuitive and honest, especially for mobile browsers. This means there are some exceptions to Google’s pop-up policy: If yours serves a real, honest purpose, chances are you’ll be okay.”
What to Do - Some pop-ups continue to be acceptable if they're either necessary for law, like age verification, or maybe they don’t diminish the main content around the page, like a small banner at the very top.
6) Create a Content Marketing Strategy for Making profits
According to Site Point
“The consistent creation and distribution of relevant content attracts users without beating them with a hard-sell stick. Use content-including blog posts, roundups, guides, videos, infographics, and more-to educate audiences and guide them through the buying process.”
What to Do - Ever since the objective of Google’s interstitials penalty is usually to make the content readily available, use that to your benefit. Develop a content marketing strategy to promote users of your services and products, instead of invasive pop-up ads.
7) Hiding Content With Ads is currently Against Google Recommendations
Hare are the advice from The Verge
“For the most part, Google is targeting overlays that gray out the content beneath them to prevent you from reading a website, either for a few seconds or until you find and very carefully tap a little X to dismiss them.”
What to Do - Web publishers might not be happy relating to this, but ads which are displayed over the top of main content aren't acceptable. Including ads that appear whenever you land on a page, as well as ads that seem as you scroll down a page. There shouldn't be a barrier preventing a user from studying content on the page anytime.
8) Mobile-Friendly Label will be Removed for those Sites, When you are Mobile-Friendly Still Concerns
Syed Balkhi from OptinMonster told
“The first part of the announcement that a lot of journalists skipped over is that the “mobile-friendly” label that Google is currently displaying in search results will be removed for everyone on January 10, 2017… Since over 85% of all pages in mobile search results now meet the criteria, they will be removing the label for everyone.”
What to Do - Google will no longer think about pages with intrusive interstitials being mobile-friendly, but don’t panic when you don’t begin to see the “mobile-friendly” label alongside your content searching results. The label is being removed from everybody, although being mobile friendly continues to be as important as before.
9) Look at your WordPress Plugins
According to WP Tavern's Sarah Gooding
“WordPress users who use plugins to display pop up messages, whether it’s for coupons, membership offers, promotions, or another form of advertising, will want to carefully review Google’s size guidelines or consider a different approach for reaching visitors.”
What to Do - If you utilize WordPress plugins to show interstitials, remaining in compliance along with Google’s new recommendations might be as easy as adjusting sizes while using plugin settings. Keep in mind, keep them small and non-obtrusive. Content needs to be the main focus of the page.
10) Interstitials Triggered through Exit Intent Continue to be Allowed
John Mueller shared his advice. According to him
“At the moment those wouldn’t count. What we’re looking for is really interstitials that show up on the interaction between the search click and going through the page and seeing the content. So that’s kind of the place we’re looking for those interstitials. What you do afterwards, like if someone clicks on stuff within your website or closes the tab or something like that then that’s kind of between you and the user.”
What to Do - Interstitials triggered through exit intent are completely fine. Google is only focusing on interstitials that appear whenever a user arrives at a page.
Content Idea - searchenginejournal.com
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