While government and public health administrators take competitive steps to decrease the spread of the coronavirus pandemic, practically every person and business currently feel the effect.
Businesses have been significantly affected as the overall economy has taken a hit due to COVID-19. Food markets have been left with vacant shelves while restaurants are like phantom cities.
If you’re a business owner, you most likely have additional questions such as this:
In which way COVID-19 affect the business?
In this time, how market the business?
Is it possible to market the business at this time?
The answer to the third one, absolutely yes, and here is the explanation:
During the last week, many smart business people seem inspired to boost their marketing. And that’s a wonderful way to focus on your business when you restricted in other capacities. Here are a few digital marketing tips to consider in the time of the COVID-19 Pandemic.
1. Social Media Marketing
People are dealing with the effect the coronavirus outbreak has received on their lives, whether they’ve examined positive or not, and taking basic safety. People locked in their houses, and youngsters aren’t in school. People are spending additional time online now more than ever before, and most are on social media now while trapped at home, checking for updates and trying to keep linked in a quickly isolated nation. With additional reach, engagement and time spent on Social Media, the reason why would a business owner pick now to pause their social media campaigns? Advertise your good deeds with social media marketing to help develop your brand.
2. Search Engine Optimization
In the last week, people are all stuck with their computers and phones, searching for updates within the online community. As a result for more people are online at this time search traffic has risen appreciably over the past. Also, they are searching for entertainment and ways to spend time. For a lot of, which includes shopping online.
Something online at this time will consume more than in the past. This is simply not the time to be invisible online. You need to be utilizing search engine optimization (SEO) strategies to jump to the top of Google’s search results pages (SERPs) so your business can easily be located.
3. Pay Per Click(PPC) Advertising
With a lot more people at home looking at their screens, it’s an incredible chance for businesses to utilize PPC marketing to get in touch with their consumers and achieve a competing benefit. Also, it’s a fantastic opportunity to reduce your cost within the digital marketing budget.
4. Email Marketing
Being a business owner, are you ever truly done understanding about your visitors? Perhaps there is ever a great time to stop creating relationships with prospective customers? Whether you’re B2B or B2C, e-mail marketing can be a good way to interact with your customers. For B2B businesses, consider this time to develop your current leads by using email newsletters! For B2C and eCommerce businesses, realize that customers buy from brands they believe in. The building that brand-consumer relies on is important to the longevity of the business now and long beyond COVID-19, so why not take the time now to set yourself up for long term success? Email marketing is a great way to do just that.
5. Local SEO
People have decreased their getaway and are remaining close to residence. Within the unusual times when they do get away from their residence, they are searching for nearby places for services and products. So you want to ensure that your business is utilizing local SEO strategies to improve your website for “near me” web searches. You wish consumers in your geolocation to be able to simply find you online so they consider you initially. At the same time when we’re all looking for more usefulness, this provides your business an opportunity to provide support during a vital time for households.
A different way to improve your local SEO during this period is to remember the importance of putting positive reviews. Throughout the COVID-19 pandemic, online reputation management is as essential as ever as this is a great time to truly interact with the target visitors during a crazy moment. To offer the ideal products or services for people within a stressful period like this - when they require it most with this COVID-19 pandemic - might be rewarded with an excellent review.
Although Google My Business has in the short term stopped submitting online reviews, you need to still push to have reviews submitted so they submit when Google My Business comes back to normal. One way to improve your brand within a crisis is to consider an expert online reputation management organization to assist you with your review replies.
6. Website Optimization
Search engine optimization helps your business boost organic traffic to your website and move past your competitors. You wish to perform the front page with the Google SERPs - as well as the top of the list - to ensure when your consumers search for particular keywords you’re the business they finish up calling. To jump to the top of the SERPs needs time and ideal optimization techniques. If you don’t carry on to optimize your website and content regularly, you lose important ground in the search engine results and your free fall might cost the business lots of money in lost profits.
7. Special Offer
Throughout this uncertain time frame, you have the chance to present support for your client base by giving special discounts that will maintain your profits flowing. Determine your product-market fit and make a special offer. Lots of people are at home searching, looking for discounts to save cash during a period of unrest. It’s the best way to build relationships with your clients and keep a regular flow of profits that may maintain your doors open. You can force out your special offers via pay-per-click (PPC) advertising and social media marketing.
8. Redesign Website
Utilize this downtime to offer your website a new appearance having a redesign. Because you’re not going to the office or having in-person meetings, your timetable has probably freed up some time available for you. Possibly your website requires a new appearance with a redesign. Thrive’s website design professionals can renovate your website in this downtime while doing the job remotely.
It's time to call your business- a brand!