Keeping up with the ever-changing digital marketing trends may seem challenging, but it is vital for business owners. There has been an explosion in social media usage as more people work from home. Digital marketers are jumping on this opportunity while small business owners scramble for ways to adapt to changes in consumer behaviour.
These are the five top new digital marketing trends that you shouldn't overlook in 2022, as eCommerce and online education continue to boom.
TikTok allows videos to go viral, allowing brands and regular users to reach thousands of people every day. With the help of user-generated content, challenges enable creators to create a new trend and increase brand awareness.
TikTok's success prompted other brands like Instagram to compete for video-related features. Instagram reels were launched worldwide in more than 50 countries in August 2020. Creators jumped on the trend of using video transitions to create creative options and new directions to make Instagram more popular.
Instagram Reels' goal is to increase engagement with users, which has received positive reactions from brands, influencers, and users. It's no surprise that Pinterest and LinkedIn have started investing in video features, and this trend is growing and allows brands to attract engaged communities of followers.
But, video marketing doesn't necessarily mean you should start spending on expensive video services. It's all about storytelling and building connections with your audience. Videos that are short and entertaining can be very effective. It's essential to focus on your content (such as the narrative) to build a relationship with your audience and establish your brand voice.
Niche marketing involves focusing on a particular product or service to create a stronger relationship with your audience. Niche marketing allows you to focus on the needs of your target audience and understand their wants and needs. That will enable you to be seen as an expert and build loyal fans for your brand.
Niche marketing is strategic because it can grow over time and enter larger markets once you have established strong communities as a small start-up. You can focus on quality and building relationships with your audience if you have a smaller audience. It's easier to target your audience through paid ads or organic marketing because there is less competition.
You can charge more for your expertise and be considered an authority in your field by positioning yourself as an expert. That will allow you to stand out and attract a targeted audience via social media. You can find niche-related services such as Instagram Reels, organic pet products, and eco-friendly utensils.
Ecommerce platforms are on the rise and will continue to grow over the next few years. Ecommerce platforms can be a boon for retailers and product-based companies. These platforms allow visibility to increase brand awareness and help spread the word about your business. Online shoppers can have a seamless shopping experience by integrating their Instagram and Facebook accounts with "Shoppable" posts and ads.
Most effective mobile marketing strategies include in-app, SMS, social media, and location-based marketing. Google Consumer Insights shows that 61% of online sales were made using smartphones between November 2018 and January 2019, with a 27% increase year-over-year.
More than half of all web traffic is mobile, and consumers are using their smartphones to search for products and make online purchases. In-store sales have declined dramatically since the Covid-19 pandemic. It is, therefore, crucial to have a mobile-friendly online presence, and your website must be responsive on mobile devices.
Major marketing publications like HubSpot, marketeer, and SalesForce have noted that automation can significantly increase qualified leads over time.
An email sequence allows you to send out a series of emails to a lead. This automation will enable you to keep in touch with the information by consistently sending resources to educate, add value and sell your products or services. Messenger bots, also known as chatbots, are becoming more popular because they can help businesses cut operational costs, customer service, and workforce costs.
Being on the messenger bot trends will give you an advantage as a business owner. It allows you to personalize your messages and send follow up sequences using bright time delays and triggers, making it a sales funnel that boosts conversions.
You now know the top digital marketing trends for your business in 2022. It's time to start implementing them to increase reach and interactivity. It's essential to keep up with the latest trends in marketing.
