How to increase brand awareness on social media. Social media marketing forms part of a comprehensive method of inbound marketing. It is used to increase the visibility of your content, increase brand awareness, and give your company identity.
89% of B2B marketers use social media platforms to organically deliver content, narrowly surpassing blogging and email as the preferred distribution method. That is logical when you consider that 53.6% of the world's population is connected to social media, so it should be simple to reach your target audience.
The art of attracting a B2B customer is more complicated. Although people constantly need social media content, effective B2B social media marketing is about more than simply posting content regularly.
To reach your intended public and increase brand awareness on social media, you need an approach filled with original content tailored to every platform.
In the beginning, you must identify who is your ideal customer to increase brand awareness on social media. If you don't know, creating personas is the essential element of a practical approach to marketing through inbound. In the case of B2B marketing, it's necessary not to assume the type of content and social media platforms your audience uses.
To understand your target audience and connect with your audience on social media, you should use your preferred social media sites as a search engine. Look for relevant hashtags, take inspiration from competitors' channels, and follow thought leaders to keep abreast of the latest subjects in your field. That will help you create more of a picture of how your audience interacts through social media.
IT director may not be browsing Instagram to search for the latest IT solution, and perhaps he is, and it's up to you to decide.
To increase brand awareness on social media, find out where your customers spend most of their time. Then, keep them on the following social media platforms. There's no definitive answer to how many accounts you should hold, and it's essential to ensure that your efforts are steady and reliable instead of trying to be everywhere all at once.
When you travel to a new country, it's always beneficial to be acquainted with the local culture, language, and currency. In the case of social media marketing, you must do the same. Find the right length of characters to use for posts.
For instance, Twitter restricts the length of your message to 280 characters. However, Facebook and LinkedIn do not. In the same way, image sizes differ from platform to platform, and the pictures you upload on LinkedIn will not work on Instagram. Make sure you are aware of these factors, and you'll be only one step toward increasing brand awareness on social media.
Making your content visible in the sea of social media requires eye-catching visual content, such as videos and photos. It's not surprising to learn that social media is a powerful application for marketers who use visual content. 33% of them use it for Twitter, 49% of them use images for Facebook as well as 47% of them utilize it on Instagram, and 42% of them use it on LinkedIn.
It's not that every post has to be accompanied by hand-drawn illustrations. Royalty-free stock photos (from Adobe, for example) and GIFs can provide an element of visual appeal to your article, and tools, such as Canva and Biteable, let you create custom-designed videos and images.
Research shows the value of content surpasses content that is good production quality. People are more interested in helpful and more authentic information on social media. Instead of focusing on the product, you're selling, think about ways to educate your customers and meet their needs and issues.
Suppose you've got informative blogs or ebooks. In that case, social media is the ideal platform to share these. Your target audience is more likely to interact when exposed to this type of content, showcasing your knowledge and expertise.
Additionally, you can use social media to engage with your followers. Respond to direct messages, mentions, or responses promptly.
Be careful not to fall into the social media strategy rabbit hole. It is essential to adhere to guidelines, set quantifiable goals, and remain consistent but social media is an agile platform.
Take time to evaluate the results you get from your efforts. You can try mixing it up in various ways to increase brand awareness on social media and see the reaction of your crowd.
The hot subjects trending on Twitter and LinkedIn can be used to post content on social media that can add to or piggyback on more extensive discussions online. That is also known by the term "Newsjacking."
But, it doesn't mean that it should be the most talked-about news. It could be the subject of debate or a new trend in your field. HubSpot offers several excellent examples of companies that have successfully implemented this strategy.
Every industry has influencers. Even if you do not think of that, it doesn't matter if it's bloggers, thought-leaders, or even news sites from the industry. Engaging with non-competing "influencers can be an excellent method of increasing brand awareness on social media. You can create joint venture relationships that are as easy as sharing content, and when they are at their most advanced, they can also involve commercial agreements and affiliate fees.
In the case of social media, The New Radicals were right. You receive what you offer. It's not enough to hope that others will love sharing your posts even if you're not doing it the same. Instead of expecting engagement with any reward, try sharing and liking other users' content.
It's equally important to remove yourself from the pressure of any reward. If you create an environment of engagement, others can do the same for you.
The majority of social media platforms will provide you with statistics on engagement for your posts. Specific CRMs for marketing like HubSpot offer comprehensive social media analytics reporting options to provide you with more depth. It is also possible to use HubSpot's platform to publish, manage and track all of your social media content. This feature automatically generates trackable URLs for you, allowing you to access various statistics.
Whatever method you decide to employ, monitoring the effects on your social media marketing will give you greater insight. This way, you can discover which strategies work and which don't and continuously improve your technique to increase brand awareness on social media.
A solid inbound marketing plan will bring the elements of social media, content, blogs, search engine optimization, and more to create brand awareness and attract new customers to your business. If you're trying to make the first move or enhance your current plan for inbound marketing, social media is one of the most effective ways to expand. Follow these steps to increase brand awareness on social media, and you'll be rewarded.
