How To Use A Pinterest Marketing Strategy To Generate Traffic? We employed a Pinterest marketing strategy to create more than 15,000 new followers for our skincare business on their social media channels.
These new followers have contributed to a 22.32% growth rate that led to an increase in sales.
Are you curious about how you can make use of Pinterest marketing to create huge success for your company? Read on!
In this blog post, we'll talk about Pinterest's marketing strategy.
We'll go over how you can use Pinterest ads to bring traffic to your website and gain those conversions.
Let's get started!
Making the Pinterest business account gives you numerous advantages over the case if you had an ordinary user account.
Business accounts are able to access exclusive pin formats as well as analytics to monitor the effectiveness of your content.
The business account you have on the Pinterest business account allows you to make organic and free pins, as well as paid advertising pins.
It is possible to tag your items or make them buyable. This lets you market your business regardless of your budget for marketing.
If you're not a member yet on Pinterest the procedure is straightforward:
The first step to making use of Pinterest for your business is to set up a profile on the Pinterest website.
If you have an account on Pinterest You have two choices.
You can connect an additional business account to your personal profiles, or transform your personal profile into an enterprise account.
If you don't currently own a private account or you don't wish your business and personal accounts connected in any way, you can sign up for a new account for business. Go to Pinterest for Business on Pinterest to Business site and select "Sign up".
Once you've created your profile, you will need to connect your website or Etsy store, or any other social accounts.
So, you can be sure that every single pin is linked back to your company.
The next step would be to begin making content. These could be pins that advertise websites, products or even tutorials.
Each pin you create on behalf of your company account is going to contain either a video or image that will be linked to your store or website.
If you'd like to learn more about exactly how Pinterest algorithms work, read our article on the subject.
Once you have that, you are able to begin creating and running Pinterest ads.
Track Your Pins Success
When you begin making pins and launching ads to promote your Pinterest Marketing Strategy, then you can begin monitoring their progress. You'll be able to monitor:
Your audience metrics
You will receive analytics about who they are that your posts reach and what topics they are interested in.
Your total presence
You'll be able to keep track of all your paid engagements that result from your ads.
or your earned engagements that come from people who repin your pins.
Your organic engagements directly come through your natural pins.
The pins that are most liked by you.
You'll be able to determine which of your Pins has had the greatest success. This will provide you with insight into the type of content that will provide you with the highest return.
Your conversions, impressions, clicks, etc.
You'll be able to view specific analytics and see how your pins and advertisements are performing.
All this tracking is handled by Pinterest Analytics, which is automatically available at no cost when you sign up for your account for business.
Pinterest makes use of its targeted tools to ensure your content is reaching the right possible audience that will want to know more about your brand.
There are many ways you can engage your followers through Pinterest:
Automatic targeting: Pinterest is able to automatically pick the most appropriate audience for you according to the information in your Pinterest pins.
The demographics: your pins may be targeted toward people with particular demographic characteristics, like gender, age or even place of residence.
Interests: Your pins could be displayed on the home feed of Pinterest users who would be interested in specific topics related to your company.
Keywords: You can choose to target specific search terms that relate to your pins. This will cause your pins to show up to people who search for the keywords you have targeted.
Customers Lists: You can able to upload a list of past customers on the account of your Pinterest Business account.
Pinterest can be able then to display your pins to users who have previously interacted with your store, website as well as Pinterest content.
Actalikes: This lets you reach out to users who are like your current customers. They're similar to Facebook's audience if you're familiar with the.
You'll have an understanding of the people who are interested in your posts by paying attention to the targeting and demographics.
Monitor these metrics on a regular basis and adjust your ads and content when needed.
After you've made several pins, you're able to begin to promote these pins. This will result in more success for your company.
Adverts on Pinterest are 2.3x more effective costs per convert than advertising on the other platforms for social media.
The mere fact of this statistic is enough to convince you to make you want to use Pinterest to market your business.
The first step to creating your advertisements is choosing the style you would like your advertisement to have.
Five different styles are available to pick from:
1. Standard
These are the pins you will see the most on Pinterest. Pins that are standard in design display your product in a rectangular layout.
2. Video
You can also make videos for the promotion of your product. The video advertisements could be anything from four seconds to 15 minutes.
3. Shopping
Shopping ads let you directly link and then sell specific items to the pin.
When a person clicks the pin, they'll be taken to a website where they can buy the item. We'll discuss these ads later.
4. Carousel
The ads let you incorporate multiple images into one advertisement. Users can swipe through photos to look them up.
5. Collections
Collections are likely to be one of our top features of Pinterest advertising strategy.
They permit you to add an image of the product in action and images of individual products in the picture.
It allows users to observe the product in person, similar to if they were to buy the item themselves.
After creating some Pinterest content, you'll begin to identify what formats will yield the most outcomes for your particular goals in business.
You must try every format.
6. Story pins
Pinterest also provides the format of a story pin-like on many of the other platforms, including stories.
These are multi-page pins that will remain on your profile for a long time.
Similar to this story, this pin, where we are taught by a lady how to apply makeup.
Pinterest has several essential tools that can make it easy to create ads.
There are various companies to pick from, and each is focused on a specific area of expertise.
A few of these areas include content marketing, advertising and measurement.
If you're looking to achieve the most outstanding results you can from using the benefits of your Pinterest campaign, you should think about joining these partners.
Let's take a look at the specifics of the campaign in case you're unfamiliar with the ads that are available on Pinterest,
As with many other networks, advertising on Pinterest breaks down your ads into campaigns.
These campaigns are arranged in three levels: group, movement, and ads.
On the campaign level, you decide on the goal of your campaign and then set an optional limit for your campaign.
In a campaign, there are advertising groups, and there may exist more than one ad group in an entire campaign.
At the level of an ad group, you can decide where the ads will be displayed, set the bid amount, and set the dates when the ads will be displayed.
Suppose there are multiple product lines included in an advertising promotion or when there are several areas or target groups that you wish to reach in one campaign. In that case, ads groups are employed to aid in this purpose.
Within each ad, the group are a personal advertisement, and the personal ads are those displayed on Pinterest.
If you want to begin an advertisement campaign on Pinterest, it is necessary to select an objective for your campaign.
Here are the five objectives of your campaign to help you develop you to consider for your Pinterest marketing strategy
1. Brand recognition
This goal is to create awareness about your company and its products.
To bid for this goal, You set the maximum amount you'll pay for every 1,000 impressions.
2. Video view
That is a way to increase the duration and rate of completion for viewers who watch your video.
You must set the maximum amount you'll pay per view if your video is seen for two seconds or more to bid on this objective.
3. Considerations
That is a way to increase the number of pin clicks for your ad. The standard method to bid on this purpose is to use automatic bidding, but you also have the option of paying per click.
4. Conversions
That is a way to motivate users to take action by signing up or adding items to carts on your site.
The preferred method to bid on this objective is to use automatic bidding.
You can also determine your budget and the CPA you're willing to pay when somebody clicks on the advertisement and goes to your site.
5. Catalogues for shopping
This final goal is to aid users in finding your products as they browse through Pinterest.
To cover the cost of this goal, you can choose to pay per click per click, or you can decide the maximum amount you're willing to pay for every 1,000 impressions.
